In late May 2015, Forest Park Forever introduced a refreshed brand and messaging platform. This 90-second video introduces our nonprofit conservancy's new logo and brand position.

Nearly 30 years into the organization’s life, Forest Park Forever has grown from a grass-roots fundraising organization into a robust, nationally prominent conservancy with an expanding role in helping maintain the Park and shape and secure its future. As guided by Forest Park Forever's Strategic Plan, in 2015 we sought to develop a refreshed and contemporary brand platform that was comprehensive, unified and able to convey the excitement of Forest Park and our expanded role within it, as we partner with the City's Department of Parks, Recreation and Forestry. Read more about how our new brand identity came to be.